Last updated: July 2026
Arocern Automotive Pvt. Ltd. and its affiliates ("Arocern", "we", "us", or "our") respect the privacy of the people who use our website and are committed to protecting it. This Privacy Policy explains what Personal Information we collect through our website at arocern.com (the "Website") and any services available on it (the "Services"), how we use it, who we share it with, and the choices and rights you have. Please read it carefully.
This Privacy Policy does not apply to personal data that we process through our products and platforms, including the Motiv AI mobile app, the Prudence Score API, and related fleet and driver-monitoring software, such as driver, vehicle, location, and telematics data and any in-cab or road camera footage. That data is processed under our agreements with the relevant OEMs, fleet or business customers and under a separate product privacy notice.
In this Privacy Policy, "Personal Information" means any information relating to an identified or identifiable individual.
Arocern Automotive Pvt. Ltd. is the controller of the Personal Information described in this Policy. Where the EU General Data Protection Regulation (GDPR) or the UK GDPR applies, we act as the controller. Where the Digital Personal Data Protection Act, 2023 of India (the "DPDP Act") applies, we act as the Data Fiduciary.
You are not required by law to provide us with your Personal Information, and anything you provide is given of your own free will. If you choose not to provide certain Personal Information, you may not be able to access or use parts of the Website or the Services.
This Privacy Policy forms part of, and is incorporated by reference into, our Terms of Use.
We may collect the following types of Personal Information about you:
Contact information. Your full name, company, job title, email address, phone number, country, and any other contact details you provide.
Communications with us. Information you provide when you contact us through the Website, request a demo, subscribe to updates, or otherwise correspond with us, including the content of your messages.
Device, technical, and usage information. Information about your device, software, or hardware that may identify you, such as online identifiers, device identifiers, your IP address, the approximate location derived from it, and information about how you use the Website, including the pages you visit and how often you visit them.
We do not intentionally collect special or sensitive categories of Personal Information through the Website. Please do not submit sensitive Personal Information through the Website unless we specifically ask for it.
Information you provide. We collect Personal Information that you give us directly, for example when you fill in a form, request information, or communicate with us.
Cookies and tracking technologies. We collect Personal Information automatically using cookies and similar technologies, as described in the Tracking Technologies section below.
Other sources. We may also receive Personal Information about you from our affiliates, resellers, and partners, and from publicly available or commercial sources, for example business contact details used for outreach.
We use your Personal Information for the purposes set out below. Where the GDPR or the UK GDPR applies, we rely on the legal bases shown alongside each purpose. Where the DPDP Act applies, we process Personal Information on the basis of your consent or for other legitimate uses permitted under that Act.
We may share your Personal Information with the following categories of recipients:
Service providers. Companies that help us run our business, for example cloud hosting and storage, analytics, email and customer relationship management, marketing support, and fraud prevention, under appropriate confidentiality and data protection terms.
Affiliated companies. Our affiliated group companies, for the purposes described in this Policy.
Resellers and partners. Partners who help us distribute and support our products.
Business transfers. A buyer or successor in the event of a merger, acquisition, financing, reorganisation, or sale of assets.
Legal and safety. Regulators, authorities, and other parties where we need to respond to a subpoena, court order, or legal process, to establish, exercise, or defend legal rights, or where we have a good-faith belief it is necessary to investigate or prevent fraud, illegal activity, or threats to the safety of any person.
With your consent. Other parties, where you have agreed to the sharing.
We do not sell your Personal Information.
We may use your Personal Information, such as your name and email address, ourselves or through partners, to send you promotional materials about our products. You can unsubscribe at any time using the unsubscribe link in our emails, or by sending a message with the word "remove" to the contact details below. Even if you unsubscribe from marketing, we may still send you service-related messages.
We keep Personal Information for as long as necessary to achieve the purposes for which it was collected. To decide how long to keep it, we consider the volume, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, whether we may need it in connection with potential litigation, and applicable legal requirements.
Because we operate globally, we may transfer, store, or process Personal Information in countries other than your own, including outside the EEA, the UK, or India. Where we do so, we rely on the appropriate safeguards required by applicable law, such as transfers to countries recognised as providing an adequate level of protection, or approved transfer mechanisms such as the EU Standard Contractual Clauses and the UK Data Transfer Addendum. To the extent required by law, you consent to these transfers.
We use reasonable technical and organisational measures designed to protect the confidentiality, integrity, and availability of Personal Information and to prevent unauthorised use. However, your Personal Information may pass through third-party infrastructure that is not under our control, and no method of transmission over the internet or method of storage is completely secure. While we work to protect your Personal Information, we cannot guarantee its absolute security.
The Website may contain links to other sites that we do not control. Those sites have their own privacy policies, and we are not responsible for their content or practices. We encourage you to review the privacy policy of any site you visit.
We may change this Privacy Policy from time to time. The latest version will always be posted on this page, and changes take effect as of the "Last updated" date shown at the top. Where required by law, we will notify you of significant changes. Please revisit this page regularly.
If you have any questions about this Privacy Policy, or if you would like to exercise any of your rights, please contact us:
